Read this: Surrendering advertising killing bundling BuzzMachine
Summary: Two things strike me about News Corp.s battle to get cable fees 1 Again and again lately, the company is surrendering the advertising battle. In newspapers, it is saying that advertising wont support its high costs and so it will sacrifice traffic and advertising the hopes of building build pay walls. Now in TV which is where Murdoch fils says the future of the company lies theyre trying to eke fees from cable operators. - buzzmachine.com
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