Read this: YouTube, iPlayer, Sky? Wholl win the mass market for video on demand? |Media |guardian.co.uk
Summary: If and when Rose finds a way around this in 2010 the trust encouraged the BBC to do so, the iPlayer brand - with 729 million requests in 2009 - may prove so appealing that broadcasters simply can't forgo the kind of shop window it would give to their shows and advertisers. Channel 4 and Five have already effectively shut the door to Hulu exclusivity by signing with both YouTube and SeeSaw. Hulu was believed to still be courting ITV with a promise of equity for exclusivity - but it may either have to give up this stipulation or risk becoming another Joost. - guardian.co.uk
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