Read this: Jana Bennett: Overnight ratings figures do not give the full picture |Media |guardian.co.uk
Summary: Take Christmas total viewing figures have remained relatively stable for the past 10 years. The press assesses the performance of channels at this time of year as the viewing figures for 2009 are published. Journalists and even TV executives get very excited about overnight viewing figures. - guardian.co.ukRead full article: Jana Bennett: Overnight ratings figures …
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