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Read this: BBC Worldwide should pay 60m a year for brand name, producers argue |Media |guardian.co.uk

Summary: The organisation said these reforms should be introduced whether or not part or all of BBC Worldwide is sold off. BBC Worldwide gains huge commercial benefits by avoiding the usual business practice of paying an annual licence fee for use of the valuable BBC brand, according to the report. The report examines the structure of the deals to licence the use of the Virgin Media and Virgin Radio brands. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BBC Worldwide should pay 60m a year for …



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