Read this: Why ad men like Adam Crozier are dominating television |Media |The Guardian
Summary: His appointment came less than a week after David Abraham, who co-founded the fashionable advertising agency St Luke's, was unveiled as the new C4 chief executive. Why have the commanding heights of the British broadcasting industry fallen into the hands of a group of slick advertising men He replaces Duncan, a marketeer who began his career at Unilever before breathing new life into a free-to-air digital TV platform by calling it Freeview. - guardian.co.uk
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