Read this: US advertising: McMorning Las Vegas, heres the news | Media | The Guardian
Summary: Several TV outlets have begun to sell the fast-food giant the right to place cups of its iced coffee on to the desks of news anchors as they present morning current affairs shows. Product placement has become a huge branch of advertising in the US, creeping into all areas of entertainment television. This is the first time product placement has percolated through to news broadcasts. - guardian.co.ukwww.guardian.co.ukUS advertising: McMorning Las Vegas, her…
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