Read this: Jeff Henry launches TellyLinks to target TV-watching web surfers |Media |guardian.co.uk
Summary: Henry said the idea is that while people are watching a TV show TellyLinks.com will deliver live up to 150 web links relevant to the action as it is happening on screen. The 13-week deal aims to prove the concept while the company looks to launch a TellyLinks.com service for all programming between 6pm and midnight on the big main terrestrial channels. There will also be a localised advertising service. - guardian.co.ukwww.guardian.co.ukJeff Henry launches TellyLinks to target…
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