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Read this: BBC Trust consults on corporations mobile plans |Media | guardian.co.uk

Summary: However, ITN has argued that the launch of ad-free BBC services will crush the development of commercial models of mobile advertising by rivals. However the corporation also argues that - in line with its remit - mobile allows it to increase the reach of BBC services and hit currently under-served groups such as 16- to 34-year-olds. The trust will consider whether a public value test should be applied to the BBC's proposals. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BBC Trust consults on corporations mobil…



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