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Read this: Ofcom may relax advertising restrictions - Marketing News | UTalkMarketing

Summary: Broadcasting regulator Ofcom has signaled that ITV and other commercial broadcasters should be freed of some of their burdensome advertising restrictions, according to reports. Commercial broadcasters are subject to European Union rules which stipulate the total amount of advertising that can be broadcast in a 24-hour period, and per hour in peak time. Analysts estimate that simply allowing ITV to run 12 minutes per hour of advertising instead of eight around hit shows such as Britains Got Talent could make tens of millions of pounds of difference to profits. - link

Ofcom may relax advertising restrictions…

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