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Read this: ITV4 to broadcast Indian Premier League -Cricket, Sport - The Independent

Summary: It is significant that neither Sky, which at present broadcasts all the live cricket shown in Britain, nor the BBC, which is under constant pressure to show cricket, has shown not the slightest glimmer of interest. Lalit Modi, the IPL commissioner, was superficially delighted because it enables him to continue his mission to make the competition, which is his baby, a truly global event. ITV has not shown any cricket for 40 years or so, and to attract any kind of audience it will presumably have to advertise its wares on its main channels. - link

ITV4 to broadcast Indian Premier League …

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