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Read this: Can Archie Norman cure ITVs long-term production problem? |Media |The Guardian

Summary: Archie Norman's first results as chairman of ITV appear to show the company in a more positive light than at any time in the past five years. The on-air creative shortcomings of the Charles Allen era were significantly addressed by Michael Grade and the recession which left him and the company's revenues for dead appears to be abating. Along with better than expected cost savings, stable shares of viewing, increased shares of all TV advertising, and advertising market improvements 7 up for the first quarter of this year, as much as 20 up for April and estimates for the whole of 2010 now running at increases of 3 to 5 plus could result in ITV's bottom line improving by as much as 100m. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  Can Archie Norman cure ITVs long-term pr…



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