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Read this: informitv - Web no threat to television advertising says British academic

Summary: A media academic has dismissed the threat of the internet to broadcasters, describing it as Bllocks 2.0. Patrick Barwise, retired professor of management and marketing at the London Business School, says television advertising is down but it is not falling off a cliff. People who should know better are talking about a digital revolution, about whether or not we will all be watching linear television in five years time, he said. - informitv.com

Read full article: informitv.com link icon  informitv - Web no threat to television …



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