Read this: Premier League football to be made available on terrestrial Freeview television - Telegraph

Summary: BT Vision, which is a digital television service, would be the main provider of the programmes, if, as expected, Ofcom decides to order Sky to cut the price it charges other operators for its premium content. Sky is set to launch a legal challenge against the watchdog's ruling on the grounds that Ofcom would be using its powers inappropriately in forcing Sky to drop its prices, thereby threatening its market position. The television operators argue that such a ruling would encourage competition for sports rights and would be good for consumers because it will result in more competitive pricing. - telegraph.co.uk