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Read this: Freeview could be a poisoned chalice | City A.M.

Summary: Allowing the pay-TV giant to access customers via the Freeview platform which has 10m customers is one of the sweeteners on the table. This would allow Sky to access a more casual consumer of sport it could sell big football matches on a pay-per-view basis, aping the way individual boxing fights are sold at 10 to 15-a-time. According to Execution Noble, around a third of Sky customers are considering switching to Freeview. - link

Freeview could be a poisoned chalice | C…

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