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Read this: Freeview tweaks Sky in 12m ad campaign for HD services |Media |guardian.co.uk

Summary: Link to this video Freeview has unveiled a 12m advertising push to promote the launch of high-definition channels on its digital terrestrial TV service. The first ad in the campaign, a tongue-in-cheek take on BSkyB's HD promotions featuring slow-motion footage of action films and wildlife, features two men pretending to run against the backdrop of a giant owl swooping in for the kill. The campaign, by ad agency 18 Feet and Rising, will return in the key pre-Christmas sales period with a further 6m marketing push. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  Freeview tweaks Sky in 12m ad campaign f…



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