Read this: ITV loses advertising charge ruling -Advertising, Media - The Independent
Summary: ITV's mass audience appeal means that rules governing how much it can charge advertisers must stay in place, the competition watchdog ruled today. ITV wants the rules to be scrapped altogether, arguing that they are no longer appropriate in a world of digital TV and leads to a risk-averse attitude among programmers and production teams. The broadcaster - home to shows such as X Factor and Coronation Street - accounted for 982 of the top 1,000 most-watched programmes on commercial television last year, the Competition Commission said. - independent.co.uk
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