Read this: Regulator out of touch over advertising ruling, says ITV -Business News, Business - The Independent
Summary: The commission feared the market power held by the combined group could distort competition. The mechanism essentially means that advertisers automatically pay less if ITV's audience shrinks. The channel's audience share has fallen since since 2003 because of the proliferation of digital channels. - independent.co.ukwww.independent.co.ukRegulator out of touch over advertising …
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