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Read this: How can radio broadcasters persuade teens and twentysomethings to tune in? -TV Radio, Media - The Independent

Summary: According to statistics released last week by the industry body Rajar, the proportion of radio listening done digitally on digital DAB radios, through television sets or online was up by 19 per cent year-on-year in the last quarter, the biggest upsurge ever recorded. In return for handing over that cherished tranny or vintage FM set, listeners will be given a discount on their new DAB model. Unfortunately the British child is less likely to see a digital radio indeed any radio as such a thoughtful gift. - link

How can radio broadcasters persuade teen…

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