Read this: Can ITV stage a comeback? -TV Radio, Media - The Independent
Summary: Married Single Other was supposed to rekindle ITV's long-lost reputation for making contemporary relationship drama, and its middle-class trappings were intended to deliver a wealthier audience for the broadcaster's advertising clients. Neither man has significant previous experience of the television industry. Earlier this month, it announced an 8 per cent year-on-year upturn in advertising revenues in the first three months of 2010, with the figure expected to rise to 22 per cent in the second quarter, on the back of the World Cup ad bonanza. - independent.co.ukwww.independent.co.ukCan ITV stage a comeback? -TV Radio, Med…
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