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Read this: BSkyB: Going global | Editorial | Comment is free | The Guardian

Summary: Type into your internet browser and you get an impressive news website that would make any newspaper proud. He could easily bump up the price of a Sky subscription and chuck in complimentary access to the Times or Sun online and hardly any of the nearly 10 million Sky subscribers would notice the extra cost direct debits have that strange power of semi-invisibility, after all. The business logic of this deal is partly why, one presumes, share markets are putting a high likelihood on the takeover coming off provided News Corp raises its offer for the 61 of Sky it does not own already. - link

BSkyB: Going global | Editorial | Commen…

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