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Read this: ITV companies in battle over cost of shared content |Business | The Observer

Summary: ITV argues it is effectively subsidising the smallest parts of the ITV network, because between them they keep 3 per cent of the advertising revenue generated from the shows, but pay only 2 per cent of their cost. It says scrapping the arrangement would save it 25m a year. The market value is difficult to determine because TVE is the only broadcaster to buy large amounts of programming from ITV. - link

ITV companies in battle over cost of sha…

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