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Read this: Adding up the cost of the downturn | Peter Kirwan | Media | The Guardian

Summary: In his debut Channel 4 results presentation last week, chief executive David Abraham was surprisingly upbeat. Pessimism surrounds the chances of ITV, C4 and Five rebuilding revenues and profits to anything like pre-recession levels. Meanwhile, looming ever closer, there's the question of whether commercial broadcasters after years of under-performance can finally capitalise upon the web without destroying the traditional broadcasting business that sustains such huge programme-making budgets. - guardian.co.uk

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Adding up the cost of the downturn | Pet…



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