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Read this: BT locks horns with Sky over pricing for sports -Business News, Business - The Independent

Summary: BT ratcheted up the battle for pay TV viewers as it yesterday unveiled aggressive prices to offer customers Sky's premier sports channels. Sky was furious about BT's new pricing model. BT believes there is a huge market to play for after it carried out research that found four million homes were interested in Sky Sports content but currently found it too expensive. - link

BT locks horns with Sky over pricing for…

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