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Read this: Channel 4 to handle UKTV ad sales | Media |

Summary: Sky will take on VMTV's ad sales at the same time. ITV's ad sales operation, which includes its digital channels and GMTV, accounts for around 45 of the market. Channel 4 and BSkyB have held discussions with Five over some form of ad sales partnership. - link

Channel 4 to handle UKTV ad sales | Medi…

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