Read this: Media players square up in battle for best positions in convergence | Opinion | Marketing Week
Summary: The repeal of cross-media ownership laws and battles between media owners for content shows the drive to convergence is speeding up. For the past few years, media pundits have followed the inexorable growth of digital new media and anticipated the parallel decline of the traditional old broadcast sector. Instead, its now clear media consumption will involve the old alongside the new in a converged landscape. - marketingweek.co.ukwww.marketingweek.co.ukMedia players square up in battle for be…
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