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Read this: BBC beats ITV in World Cup viewers clash -TV Radio, Media - The Independent

Summary: On BBC1, Spain's 1-0 win against Holland drew a match peak of 17.9 million viewers and a 60 share of the audience between 9.55pm and 10pm. On rival broadcaster ITV, which was also showing the final, figures peaked at 3.8 million between 10pm and 10.05pm - a 13 share of the audience. The BBC said its match audience average was 4.5 times higher than ITV's viewing figures. -

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