Read this: TV ad spend recovery stronger than expected | Media | guardian.co.uk
Summary: Fears that the recovery in TV ad spend could run out of steam after the World Cup appear to have been unfounded, with expectations for September running as high as a 13 year-on-year increase. However, Channel Five is predicted to post a fall in ad revenue. Current predictions by media agencies forecast total UK TV ad spend for September will be up by about 11 year on year with gross spend at 358m, a 37m increase over last year. - guardian.co.ukwww.guardian.co.ukTV ad spend recovery stronger than expec…
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