Read this: Ofcom scraps must sell rule for TV ads | Media | guardian.co.uk
Summary: Ofcom has scrapped rules that force ITV1, Channel 4 and Channel Five to sell all their advertising minutes in a move that theoretically could make the broadcasters millions of pounds of extra ad revenue each year. However, since the rule was introduced in 2003 digital TV channel proliferation has reduced the impact of such a strategy. Ofcom's ruling could still benefit Channel 4 and Five to the tune of millions of pounds by giving them more scope to control their TV sales deals. - guardian.co.ukwww.guardian.co.ukOfcom scraps must sell rule for TV ads |…
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