Read this: ITV prepares pay-TV strategy | Media | guardian.co.uk
Summary: Elements of the strategy are understood to include the launch of a new channel and a deal relating to high-definition versions of its channels. According to industry sources, ITV intends to launch a new standalone channel brand that would be bundled as part of a package through pay-TV operators' subscription deals. It is believed that the channel would target men. - guardian.co.ukwww.guardian.co.ukITV prepares pay-TV strategy | Media | g…
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