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Read this: ITV prepares pay-TV strategy | Media |

Summary: Elements of the strategy are understood to include the launch of a new channel and a deal relating to high-definition versions of its channels. According to industry sources, ITV intends to launch a new standalone channel brand that would be bundled as part of a package through pay-TV operators' subscription deals. It is believed that the channel would target men. - link

ITV prepares pay-TV strategy | Media | g…

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