Read this: ITV to tinker with micropayments The Register
Summary: Only half of ITV's income will come from advertising within five years, the company announced today. Micropayments have been the holy grail of online payments for 15 years, and always run into two large obstacles. One is the reluctance amongst punters to pay small amounts for content, which contrasts with the willingness of punters to pay really quite large amounts for pay TV and broadband. - theregister.co.ukwww.theregister.co.ukITV to tinker with micropayments The Reg…
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