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Read this: Murdoch s New iPaper: One Last Tragic Roll Of The Digital Dice

Summary: Surely no-one, not even a dyed-in-the-wool newspaperman like Murdoch, would be stupid enough to launch a new national title in the current climate. Of course the idea is doomed that much should go without saying. Like so many of Murdochs recent forays into paid-for online news, it reflects less a bold strategy to convince a new generation of readers that good journalism is worth paying for and more the 79-year News Corp proprietors desperation to keep the cash flow coming until the companys profitability becomes someone elses problem. - link

Murdoch s New iPaper: One Last Tragic Ro…

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