Read this: Broadcasters cautiously optimistic as television advertising increases
Summary: With advertising spend up a healthy double digits over last year, a cautious optimism has begun to infect the boardrooms of the big broadcasters. Indeed the downturn has shown no respect for heritage, with ITV, for example, completely rethinking how it delivers dramas, to the cost of classic series such as Heartbeat and The Bill pictured. Even if the boost can be tempered by sexy looking annual comparatives thanks to the precipitous advertising falls last year, broadcasters have been making the right noises about freeing up spending. - guardian.co.ukwww.guardian.co.ukBroadcasters cautiously optimistic as te…
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