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Read this: TV advertising skipped by 86% of viewers | Media | guardian.co.uk

Summary: Respondents said that shorter adverts and shorter ad breaks would encourage them not to skip them. More than half 52 of respondents said television was more memorable than any other form of advertising medium, followed by 10 who said newspapers and just 2 for online video adverts and 1 for online banner ads and on iPhones and iPads. Respondents said shorter ad breaks highlighted by 48 of people, more memorable campaigns 32 and shorter ads 17 would encourage people to watch more advertising. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  TV advertising skipped by 86% of viewers…



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