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Read this: informitv - Digital video recorder users say they skip adverts shock
Summary: Research suggests that 88 of digital video recorder users say they always or almost always fast-forward through adverts, while less than 10 say they rarely or never do so. They are published as part of its annual state of the nation report on the communications market. The survey covered only a relatively small sample of 237 users of digital video recorders and was carried out in February and March 2008. - informitv.com
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