Read this: Pubs ditch Sky football as credit crunch bites |Business | The Observer
Summary: Football fans hoping to catch this season's Premier League matches at their neighbourhood pub should check that their local is still showing the game. The group claims Sky's premium package price - around 13,000 per annum - combined with the credit crunch effect of higher utility bills and fewer customers is forcing pubs to ditch the service. This pleasure is being threatened by Sky's relentless price rises.' Vince Healy, the managing director of Ascot Inns, a small chain of five pubs, has cancelled his Sky subscription in some bars because of the cost. - guardian.co.uk
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