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Read this: BBC launches campaign for upgraded iPlayer | Media | guardian.co.uk

Summary: http//www.guardian.co.uk/media/video/2010/sep/10/bbc-ad-upgraded-iplayer The new-look iPlayer, which officially went live on Monday following beta testing since June, has had various social media features and a recommendation engine built into it. An online marketing campaign will also launch to back up the TV and radio ads. To contact the MediaGuardian news desk email editormediaguardian.co.uk or phone 020 3353 3857. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BBC launches campaign for upgraded iPlay…



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