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Read this: Digital radio switchover target far too early, say experts | Media |

Summary: No digital switchover date should be set by the government until less than 30 of radio listening was via analogue platforms, the CEG recommended. Under current plans a switchover date would be put in place when analogue listening was still as high as 50. We are concerned that vulnerable listeners will be subjected to a marketing strategy to 'bully' them into adopting digital radio in the two years between an announcement and a switchover. -

Read full article: link icon  Digital radio switchover target far too …

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