Read this: BBC - BBC Internet Blog: Some insights into how people use BBC iPlayer
Summary: The BBC iPlayer launched at Christmas 2007, and in 2008 we conducted our first survey of users. Unsurprisingly the people who picked up on BBC iPlayer the quickest were most likely to be male, 40-ish, affluent, with a partner but no kids - a classic early adopter profile. Nearly as many women use the BBC iPlayer website as men, and the age profile is similar to that of all internet users. - bbc.co.uk
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