Read this: Why childrens television has to rely on merchandising deals | Media | The Guardian
Summary: Once upon a time, 60 years ago, the BBC children's department was born. Today there are 31 digital children's TV channels and related merchandise is a multi-million pound business. With other broadcasters increasingly avoiding the genre for more ad-friendly fare, one of the leading children's programmes, Milkshake, has just been taken over by the same company that makes adult TV shows such as Wobbling Whoppers 2. - guardian.co.uk
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