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Read this: Daybreak still watched by fewer viewers than its predecessor GMTV | Media | The Guardian

Summary: Two presenters on multi-million pound salaries, an expensive new set, a host of fresh faces and a ratings slump that shows no sign of ending. Daybreak, ITV's expensive breakfast programme, is not proving a bright new dawn for the broadcaster's new management. An average of 3.2 million viewers watched the show in its third week, a 19.7 audience share. - link

Daybreak still watched by fewer viewers …

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