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Read this: YouView picks CHI Partners for advertising account - advertising news - Campaign

Summary: CHPartners to handle advertising The agency picked up the business following a final shootout against Adam Eve in a process run through the intermediary Oystercatchers. YouView is expected to launch in the first half of next year, and will offer consumers a subscription-free set-top box that will provide a number of digital channels as well as a range of on-demand, interactive and catch-up services. CHI Partners will now be responsible for handling all of the launch advertising for the venture, with a total of 50 million expected to be spent on marketing and brand development in the first four years. -

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