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Read this: Hashtags on programmes It s the bat signal! Roo Reynolds

Summary: Its actually not the first time BBC programmes have displayed a hashtag in this way, though its arguably the most mainstream so far. Previously, there have been genius for the latest series of Genius, which used it to source contributions to the programme laterjools for Later with Jools Holland, which also displayed selected tweets which used that hashtag on their site. The visual appearance is tailored to suit the programme, using a typeface which matches the titles etc. Its not about gaining followers its authentically about pointing to the conversation but its also a conversation that the BBC is part of. - link

Hashtags on programmes It s the bat sign…

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