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Read this: Daybreak audience shrinks again - TV Radio, Media - The Independent

Summary: ITV's troubled Daybreak has seen its audience sink to a new low - drawing just half a million viewers. The morning show was left trailing in the wake of its BBC rival Breakfast, which had three times as many people watching as 1.5 million tuned in. The latest figures for yesterday's show are a fresh blow for the programme, which has been battling to match the audience of its predecessor GMTV. - link

Daybreak audience shrinks again - TV Rad…

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