Read this: Brands must seize the opportunities internet-connected TVs offer - Telegraph
Summary: What does it mean, for example, in terms of video advertising Enders Analysis predicts that TV advertising spend will come in at 3.4bn by the end of 2010, while online video advertising revenues for the year will only reach 45m. Yes, there will be a lag between consumer adoption and the new pieces of kit going on sale at the end of this year and the start of next, but experimenting should begin now in earnest. - telegraph.co.ukRead full article: Brands must seize the opportunities inte…
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