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Read this: informitv - Unique identifier scheme provides missing link

Summary: A universal unique identifier scheme is being developed for audiovisual media to streamline digital distribution. EIDR has been developed to address the need for a universal identification system for all types of audiovisual assets in the entertainment industry, making it easier for businesses to search, track rights and report revenue based on the unique identifier of an asset. Members of EIDR will have open access to the registry and be able to supply media to the registry for identification. - link

informitv - Unique identifier scheme pro…

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