Read this: BBC: Podcasts available for longer
Summary: A recent example is A History of the World in 100 Objects which has had over 12 million downloads so far, over the course of the series. I like this example, first because it's a big number but also because the content itself is stunning. I also like this example because we've made every episode of the 100-part series available rather than the normal approach of withdrawing the podcasts 7 days after the original programme was broadcast. - bbc.co.ukwww.bbc.co.ukBBC: Podcasts available for longer…
Lots more recommendations to read at Trends - ukfree.tv.
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