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Read this: BBC: Podcasts available for longer

Summary: A recent example is A History of the World in 100 Objects which has had over 12 million downloads so far, over the course of the series. I like this example, first because it's a big number but also because the content itself is stunning. I also like this example because we've made every episode of the 100-part series available rather than the normal approach of withdrawing the podcasts 7 days after the original programme was broadcast. - link

BBC: Podcasts available for longer…

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