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Read this: News Corp/Sky matters because only big news organisations can afford to survive | Media | The Guardian

Summary: Several years ago, when News International was last trying to lobby for a relaxation of the few cross-media ownership laws, two of its executives hit upon an ingenious idea. Why not calculate how much time people spend consuming each type of media during a day, and rank media companies' influence accordingly Not only did that fail to accord with any common-sense view of how the media influences us, it hardly suited NI to embrace a worldview that ranked Chris Tarrant those were the days above Rupert Murdoch's bestselling daily. - link

News Corp/Sky matters because only big n…

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