
Read this: ITV.coms video views fall year on year | Media | guardian.co.uk

Summary: Susan Boyle helped drive a massive traffic spike on ITV.com last year. ITV.com's performance was a sour note in an otherwise upbeat financial update from the broadcaster today, with video views falling by 6 year on year in the first nine months of 2010. The broadcaster revealed today that average monthly video views have fallen by about 1m year on year in the nine months to the end of September to 15.6m, although ITV.com's monthly unique users increased 13 to 9 million over the same period. - guardian.co.uk
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