Read this: Reclaiming the word radio - James Cridland

Summary: Reclaiming the word 'radio' Posted on Monday, November 15th, 2010 at 1126 am. It always strikes me as mad to the point of lunacy to see radio stations not use the word radio in their logo. How on earth are you supposed to know that talkSPORT is a radio station, for example, if youve not heard of the brand before - james.cridland.net