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Read this: 2011 - the year of connected TV?

Summary: Virgin Media viewers, who already have access to on-demand content via their TV, are more likely to have watched catch-up services on their main TV set 63 than online 22 in the last four weeks. The gap is much smaller in Sky homes, where there is not yet a full on-demand service via the TV set 42 via TV, 27 online. In Freeview-only homes, where no on-demand service is available via a TV set, the study shows a greater proportion of people turning to online catch-up services 34 than in any other type of household. - link

2011 - the year of connected TV?…

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